In Cardless’ early startup days, the company rightfully focused engineering resources on aggressive platform development and customer acquisition. With limited time and capital, building a custom in-house fraud solution was the most logical initial approach.

Challenge

Cardless’ previous fraud prevention system required engineers to create rules, causing severe delays when new fraud would emerge. It took weeks or even months to implement new protections, allowing fraudulent transactions to slip through in the meantime. Cardless desperately needed an automated, real-time solution to prevent growing fraud losses.

Solution

After evaluating options, Cardless selected Effectiv for its speed, flexibility, and ease of use. Effectiv’s sub-500ms decision time is much faster than competitors. The user-friendly interface empowers analysts to build customized rules in minutes without code. Real-time alerts enabled their team to go from reactive to proactive for any new emerging threats.

Results & Impact

Effectiv delivered immense impact across fraud prevention, productivity, and engineering efficiency in just the first two months post-launch. Cardless was able to automatically block over $78k in attempted fraud, reducing fraud losses significantly.

The 99.5% auto-approval rate unlocked massive productivity gains while cutting manual reviews to just 0.5%. Rule creation time plummeted from weeks to mere minutes, eliminating engineering distraction.

Effectiv became a keystone of Cardless’ fraud defense, enabling proactive protection, instant awareness of threats, and the ability to innovate safely at scale.