About Us

Effectiv was founded with the vision to make enterprise-grade fraud and risk automation technology accessible for every bank, credit union, and fintech. Rapid digitalization and the accelerating fraud and compliance landscape mean having the right tools to protect members, customers, and businesses is more important than ever.

We are a team of fraud & risk experts and technologists that have helped secure companies like Google, Walmart, and US Bank with sophisticated fraud and risk strategies. Now we’re committed to helping businesses of all sizes beat fraudsters and bad actors.

Keeping the financial backbone of this world safe is our way of contributing to society. 

About Us

Effectiv was founded with the vision to make enterprise-grade fraud and risk automation technology accessible for every bank, credit union, and fintech. Rapid digitalization and the accelerating fraud and compliance landscape mean having the right tools to protect members, customers, and businesses is more important than ever.

We are a team of fraud & risk experts and technologists that have helped secure companies like Google, Walmart, and US Bank with sophisticated fraud and risk strategies. Now we’re committed to helping businesses of all sizes beat fraudsters and bad actors.

Keeping the financial backbone of this world safe is our way of contributing to society. 

Built By A Team From The Best In The World

Meet The Team

Members of our diverse team span the globe, and each have a history of working in technology innovation and fraud prevention. We share a common passion to disrupt the way fraud is managed by utilizing the true potential of AI and emerging technologies in a very collaborative and open-minded culture without a rigid hierarchy.

Group 1

Anupam Tarsauliya

Co-Founder / Engineering

Jonathan

Jonathan Doering

Co-Founder / Product

Ravi

Ravi Sandepudi

Co-Founder / CEO

Ritesh

Ritesh Arora

Co-Founder / COO

Darshan

Darshan Vishnav

Engineering

Niraj

Niraj Raskoti

Engineering

Pinky

Pinky Gupta

Engineering

Vijay

VijayBhasker Thaduri

Engineering

Stan (1)

Stan Cowan

Marketing

Ayaz

Ayaz Ahmad

Engineering

Duy

Duy Bui

Machine Learning / AI

Anshul (1)

Anshul Rathore

Engineering

Aaron

Aaron Middleton

Product

Chethana (1)

Chethna Sathyanarayana

Product

Michael

Michael Letizia

Sales

Erika

Erika Olmstead

Solutions

Rupinder

Rupinderpal Singh

Engineering

Leo

Leo Maia

Solutions

Felipe

Felipe Almeida

Engineering

Victor

Victor Catalin

Engineering

Ben

Ben Baker

Marketing

Dustin

Dustin Serbin

Sales

Rob

Rob Healey

Sales

Poonam

Poonam Adep

Engineering

Zach Watson

Zach Watson

Sales

Why join Effectiv?

Customer First

At Effective, we believe that putting our customers first is the key to our success. We are committed to providing excellent customer service and delivering high-quality products that meet and exceed our customers' expectations.

Diversity

Building a diverse team is a critical aspect of our success. We believe that a diverse team with different backgrounds, experiences, and perspectives leads to more innovative ideas and solutions.

Open Communication

We believe that open communication is crucial, as it allows for transparent and honest dialogue between teams. We aim to establish a strong relationship with each other, which ultimately leads to a better company.

Intelligent Risk Takers

We believe in taking calculated risks to achieve our goals, and we encourage our team members to explore new ideas and strategies that can deliver value to our customers.

Data Driven Decisions

We solve problems with a data-first approach, utilizing analytics and insights to inform decisions and ensure that our product meets the unique needs of our clients and their customers.

Backed By Leading Investors

BHG Ventures
REV

Join Us Today

We’re always on the lookout for like-minded folks to join our fast-growing global team. Join a world-class team focused on helping the next generation of financial institutions and fintech companies.

Join Us Today

We’re always on the lookout for like-minded folks to join our fast-growing global team. Join a world-class team focused on helping the next generation of financial institutions and fintech companies.