Effectiv was founded with the vision to make enterprise-grade fraud and risk automation technology accessible for every bank, credit union, and fintech. Rapid digitalization and the accelerating fraud and compliance landscape mean having the right tools to protect members, customers, and businesses is more important than ever.
We are a team of fraud & risk experts and technologists that have helped secure companies like Google, Walmart, and US Bank with sophisticated fraud and risk strategies. Now we’re committed to helping businesses of all sizes beat fraudsters and bad actors.
Keeping the financial backbone of this world safe is our way of contributing to society.
Members of our diverse team span the globe, and each have a history of working in technology innovation and fraud prevention. We share a common passion to disrupt the way fraud is managed by utilizing the true potential of AI and emerging technologies in a very collaborative and open-minded culture without a rigid hierarchy.
Anupam Tarsauliya
Co-Founder / Engineering
Jonathan Doering
Co-Founder / Product
Ravi Sandepudi
Co-Founder / CEO
Ritesh Arora
Co-Founder / COO
Darshan Vishnav
Engineering
Niraj Raskoti
Engineering
Pinky Gupta
Engineering
VijayBhasker Thaduri
Engineering
Stan Cowan
Marketing
Ayaz Ahmad
Engineering
Duy Bui
Machine Learning / AI
Anshul Rathore
Engineering
Aaron Middleton
Product
Chethna Sathyanarayana
Product
Michael Letizia
Sales
Mike Persichini
Sales
Rupinderpal Singh
Engineering
Leo Maia
Solutions
Felipe Almeida
Engineering
Victor Catalin
Engineering
Ben Baker
Marketing
Dustin Serbin
Sales
Rob Healey
Sales
Erika Olmstead
Product / Solutions
At Effective, we believe that putting our customers first is the key to our success. We are committed to providing excellent customer service and delivering high-quality products that meet and exceed our customers' expectations.
Building a diverse team is a critical aspect of our success. We believe that a diverse team with different backgrounds, experiences, and perspectives leads to more innovative ideas and solutions.
We believe that open communication is crucial, as it allows for transparent and honest dialogue between teams. We aim to establish a strong relationship with each other, which ultimately leads to a better company.
We believe in taking calculated risks to achieve our goals, and we encourage our team members to explore new ideas and strategies that can deliver value to our customers.
We solve problems with a data-first approach, utilizing analytics and insights to inform decisions and ensure that our product meets the unique needs of our clients and their customers.
We’re always on the lookout for like-minded folks to join our fast-growing global team. Join a world-class team focused on helping the next generation of financial institutions and fintech companies.
We’re always on the lookout for like-minded folks to join our fast-growing global team. Join a world-class team focused on helping the next generation of financial institutions and fintech companies.
Effectiv is a real-time fraud & risk management platform for FIs & Fintechs. Enable AI-driven solutions for onboarding, transaction monitoring, underwriting, authentication events, and more.
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