About Us

The rapid transition towards digital transactions has been further catalyzed by the pandemic. With more people living their financial lives digitally, it presents opportunities for fraudsters to exploit financial institutions with newer and innovative strategies. Fraud is becoming one of the biggest challenges of our time that not only hurts businesses but also impacts our day-to-day financial lives.

Stopping Fraud With AI As The Change Agent

At Effectiv, we aim to empower financial institutions’ genuine needs for effective fraud prevention solutions that are adaptable for the future and use human-centered technology with the perfect combination of AI. Backed by industry-leading investors, advisors, and experts, we’re helping financial institutions stay ahead of financial fraud.

Built By A Team From Leading Companies

Over the decades, we have gained extensive experience in building enterprise-grade fraud prevention solutions for the world’s leading financial institutions and enterprises like Google, PayPal, Amazon, and Walmart.

Meet The Team

Members of our diverse team span the globe, and each have a history of working in technology innovation and fraud prevention. We share a common passion to disrupt the way fraud is managed by utilizing the true potential of AI and emerging technologies in a very collaborative and open-minded culture without a rigid hierarchy.

Anupam Tarsauliya

Co-Founder / Engineering

Jonathan Doering

Co-Founder / Product & Solutions

Ravi Sandepudi

CEO / Co-Founder

Ritesh Arora

COO / Co-Founder

Darshan Vaishnav


Niraj Raskoti


Pinky Gupta


VijayBhasker Thaduri


Stan Cowan


Ayaz Ahmad


Duy Bui

Data Science

Anshul Rathore


Aaron Middleton

Product & Solutions

Chethna Sathyanarayana

Product & Solutions

Michael Letizia


Mike Persichini


Rashad Kershaw


Rupinderpal Singh


Insights That Reflect The Expertise Of The Team