About Us

Stopping Fraud With AI As The Change Agent

The rapid transition towards digital transactions has been further catalyzed by the pandemic. With more people living their financial lives digitally, it presents opportunities for fraudsters to exploit financial institutions with newer and innovative strategies. Fraud is becoming one of the biggest challenges of our time that not only hurts businesses but also impacts our day-to-day financial lives.

At Effectiv, we aim to empower financial institutions’ genuine needs for effective fraud prevention solutions that are adaptable for the future and use human-centered technology with the perfect combination of AI.

Backed by industry-leading investors, advisors, and experts, we’re helping financial institutions stay ahead of financial fraud.

Meet The Team

Members of our diverse team span the globe, and each have a history of working in technology innovation and fraud prevention. Over the decades, we have gained extensive experience in building enterprise-grade fraud prevention solutions for the world’s leading financial institutions and enterprises like Google, PayPal, Amazon, and Walmart. We share a common passion to disrupt the way fraud is managed by utilizing the true potential of AI and emerging technologies in a very collaborative and open-minded culture without a rigid hierarchy.

Here is the snapshot of our team

Anupam Tarsauliya

Jonathan Doering

Ravi Sandepudi

Ritesh Arora

Darshan Vaishnav

Niraj Raskoti

Pinky Gupta

VijayBhasker Thaduri


Ayaz Ahmad

Duy Bui

Bob Stock

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